Since 2017, A.X has been one of the go-to creative minds in music, streetwear fashion & young luxury and has amassed a client roster that ranges from Def Jam to PUMA, umpteen fashion brands, to the NBA & EA Sports.

His trademark “surrealist punk trap” pop art style has become a staple in 2021-22’s hypebeast centric-convergence culture, a firm nod and credit to his influence. Even iconic global footwear giant Clarks knocked off his work to a tee.

Sometimes the shadows don’t last forever. He is starting to become less and less of a secret.

For the past several months, A.X has evolved the concept of what social media platform Instagram can even be by using it as the canvas for his gorgeous, darkly surreal and social commentary heavy gallery. There’s nothing like it anywhere online. So far he’s done 3 full galleries and there’s a fourth this July en route entitled “Freakshow.” which is inspired by Coney Island’s seedy history & mysticism, something the CT & NY native knows well.

“Simply put, Joey A.X is a rebel genius,” said the Global Head Of Content at Ad agency giant WaveMaker Global in 2021. He’s been compared to Hunter S. Thompson, Federico Fellani and David LaChapelle by art and scene kid zines and publications. He’s the darling of everything anti and he loves it that way.

Puma’s Head of Collabs, streetwear’s Andy Warhol Mathhew Growney went a step further stating “Joey has always demonstrated a very futuristic level of creativity. He sees trends ahead and blends timeless cues with at times shocking editorial. There is an almost sinister-like perspective that he takes when designing visuals for products or talent. It’s not a macabre sort of thing, but more of an intellectual invasion. And it always works.”

The galleries reflect the influence of all three at once. It’s a mood, a vibe, an energy. Conscious attention to double meanings and wit in a surreal world where OJ Simpson, Andy Warhol & Benny The Butcher all coexist in a LaChappell like set.

Joey A.X began these IG Gallery shows shortly after hosting NBA All-Star week for 300 Records & Def Jam, a close friend and client of his. He is part sarcastic Ryan Reynolds and part waxing poetic Russel Brand, a combo that made him ideal host material for a lot of the media slate for All-Star Week that needed that personality. “I guess it brought me out of my shell, or my shadows so to speak.” He reflects.

A.X has a full slate in 2022, having just launched his app five.me of which he was a founding member and creative mind of, his special projects with multiple fashion brands in the states and abroad, and his art direction for some of Def Jam’s biggest name acts & albums.

Website: https://joeyax.com/

Instagram: https://www.instagram.com/joeyax/

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Johnny Serian is the founder and owner of a marketing agency known as Digital Diver 360. He is a versatile entrepreneur as he managed to turn an idea into a successful six-figure business. We talked to Serian to learn about his journey of turning an idea into an empire. 

Starting Out 

Serian was a competitive person from an early age. He always wanted to get better. Through rigorous piano lessons as a kid combined with daily track and field workouts from middle school to college, he built resilience and proved to himself that he could accomplish anything.

Serian’s passion for marketing grew as he worked for other companies through marketing school. After working for several companies, he left the corporate world and ventured into restaurants in need of social media presence. He was startled to discover that almost every single restaurant needed help with its social media presence. They had no social following, no website traffic, and no posting. This experience sparked an idea, and he chose to venture into marketing. 

Serian started his marketing agency to meet the need for such in the market. However, he points out that although companies realize the importance of having an online social presence, most of them are willing to pay someone else to do the work for them. 

Turning An Idea into an Empire 

Currently, Serian has managed to turn his business into one of New Jersey’s fastest-growing Marketing Agencies while being named the #1 content creation team in the Tri-State area by Disrupt Magazine. He has quickly built a reputation as a thought-leader in the space of marketing. He took a seed that is an idea and watered it into a tree that’s now a fully operational marketing agency. 

Serian has worked with dozens of clients, from small to large companies. Some of the leading companies he has worked with include Lithia, Paul Miller, Prestige, and Ray Catena. Furthermore, he has managed to build a team of wizards from around the globe who work together to take businesses to the next level. 

Serian has generated over $11,565,000 in ad revenue. He revamped an online Brand and generated over $85k in new sales in the second month. He also increased food & beverage services monthly sales by 205% to $300k, plus so much more. 

Serian points out that most people give up on their idea because they give up during the process. Everyone wants to win the prize and get the title of ‘champion,’ but no one is willing to go through the process. Yet, for your idea to become a reality, you must work for it. You need to put in the effort and refuse to give up. 

Challenges are inevitable in the path to success. Furthermore, the process is highly personal and can be financially or emotionally daunting. What sets you apart from other people who have ideas is consistency. Aim to create the best version of yourself and realize that the only competition is yourself. 

Serian saw a need for social media marketing for businesses and started his venture to help as many businesses as possible. In just one year after setting up his business, he helped over two dozen businesses. He saw a problem, built a solution around it, and it took off. You can also do the same. 

For Serian, greatness means inspiring others to inspire others. He points out that if you have a passion, you should let it guide you. Then, with consistency, you’ll be able to build your business from scratch to a six-figure empire. 

You can check out Serian on his site or even on Instagram.

The post Turning an Idea into an Empire With Johnny Serian appeared first on Digital Buzz Now.

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Mitchell Conquer, being as familiar as he is with this concept worked to ensure all his strategic plans were aimed towards strengthening the core of his brand. He recognized that his brand name and image needed to appeal to his target market.

A Snippet from Mitchell Conquer’s Bio

Growing up, Conquer’s family worked the typical nine-to-five jobs. After graduating from college, Conquer followed this path and began his career as a correctional officer by the age of twenty. While working within the prison, Conquer realized he’s not going to be happy until he takes charge of his own life and starts working towards his dreams.

Through multiple failed start-ups, Conquer continued to push forward and held valuable lessons he learned while working as a correctional officer close. Being exposed to varying situations allowed Conquer to view the inner workings of the world from different social levels. The lessons he took away from these situations allowed Conquer to grow into the person he is today, both personally and professionally.

While pursuing his passion for networking, Conquer met a local real estate agent he would later become close friends with. Following his passion for marketing and his current endeavors only pushed him to further target his niche. Through the real estate agent, Conquer met Adriano and Alessandro Randazzo who were also interested in marketing. Ultimately, Conquer and the Randazzo brother’s became business partners and built a lasting friendship.

When starting out, the trio agreed to work for free so they were able to build trust and gain
valuable skills needed within the industry for their first client. The client tasked them with
managing over $100,000 monthly.

Marketing for real estate investors was an eye-opening task that provided them with skills they would later implement into their own business. After rebranding, time and resources were channeled into targeting high net worth individuals and companies. The team focused on ensuring they were a reputable business growth partner.

By using innovative ideas, impeccable branding strategies, digital knowledge, and expertise to their advantage, Investor Social wants to become the number one high net worth marketing agency in the world.

Investor Social is using additional marketing research analysts to deliver relevant material to their clients. In doing so, Investor Social is ensuring that all clients are being provided with current trends while still holding relevance and creating awareness for their brands on a large scale.

As a result, Mitchell Conquer built a name for himself and Investor Social.

The post How Mitchell Conquer Made a Name for Himself in the Marketing World appeared first on Digital Buzz Now.

Joa, or as he is also known as, Joatheplug, operates a solo entrepreneur company. His task is to connect big brands with influencers/artists to host big giveaways. Joa started by selling exclusive sneakers to celebrities. Most celebrities loved his hustle. The fact that he was so young made it easy for celebrities to bond and develop friendships with this versatile entrepreneur. 

Joa has worked with big celebrities like Lil Pump, Trippie Redd, Swae Lee, Lil Mosey, Polo G., Gunna, and many more. The many pictures that he has posted with celebrities helped him build his brand on Instagram. So far, he has over 100,000 followers on Instagram, and many celebrities follow him. 

Working With Celebrities in Marketing 

Most businesses underestimate the power of celebrity endorsements. Yet leveraging a bit of star power can help a start-up propel to greatness. A majority of companies are struggling to stand out in this digital age. You will realize that in this competitive environment, every business is doing what their competitor is doing, be it setting up a website or creating a social media presence. So how do you outdo your competitor, and how do you stand out? Celebrity marketing is one way to do this. 

Studies show that about 20% of advertisements that featured a celebrity endorsement experienced a 20 to 40% increase just by using celebrities. Celebrities have social influence over their fans. Yet there’s more to using celebrities as you have to work with the right personalities if you want a high ROI. You need to work with celebrities who have a relationship with their audience. 

Joa saw the gap in the influencer market and sought to fill it. He took his connections with celebrities and started a celebrity marketing brand where he connects big brands with influencers/artists to host big giveaways. He noticed that Instagram giveaways were becoming huge, and he knew that his connections would be valuable to giveaway companies looking for celebrities to post their giveaways.

Joa was right to pursue this venture as he has been able to make over $30,000/month earning commissions on delivering celebrities for giveaways and handling other promotional business. As young as he is, he was not afraid to pursue his entrepreneurship dream. Joa worked day and night to get exclusive shoes that appeal to celebrities. Next, he used the power of Instagram to build a name for himself. No doubt Joa, who is 16 years old, is a strategic thinker. This is a young man who is off to a brilliant start in life. 

Why Celebrities Work With Joa 

Celebrities work with Joa because he knows how to build connections. He has a talent to reach out to businesses and connect them with celebrities who will boost their brand’s reputation. Some try to take advantage of him because of his age, and this resulted in Joa getting a lawyer to protect himself. Joa also had a hard time getting online payments because he has not yet reached 18 years old. 

But it’s time the world embraced the idea that young people do have what it takes to become entrepreneurs. One doesn’t have to wait until they’re 18 years old or after they have finished college to venture into entrepreneurship. So far, Joa has experienced massive success with his venture. He encourages other aspiring young entrepreneurs to build a network. You should maintain contacts and create a database of key contacts that will help you scale your business. 

Joa delivers above and beyond his client’s expectations. He loves what he does so much that he stays on the phone 24/7 and it doesn’t feel like work. Although entrepreneurship is a journey that is wrought with challenges, Joa doesn’t get stressed. This young entrepreneur takes time off to go jet skiing as a way to let off steam. As young as he is, Joa has a wealth of innovation and ideas that will impress anyone who interacts with him, young or old.

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But as the saying goes, “it’s not how hard you work but how smart you work on the right things.” And sometimes, figuring out the right things requires some mentorship or coaching from an expert. You need someone who’s been through the journey of entrepreneurship and has mastered simple and profitable ways to scale a business. 

These three steps are the keys to a simplified and profitable business. 

#1. Defining Your Company’s Queen Bee Role: The best analogy to explain the queen bee role is to look at the actual queen bee in the bee colony. The queen bee in the colony only serves the purpose of laying eggs or procreation. This task is detrimental to the survival of the colony. 

The queen bee concept requires you to delegate most of your tasks to remain with the one crucial task that’s important for the survival of your firm. 

How do you determine your queen bee role? You determine it by listing down all the tasks that you do in your business. If you have written ten tasks, then delegate 9 of the tasks to remain with the one task you love doing and are good at. Personal QB is different from a company QB. In the former, you consider what you do with your time and free up space. The ‘queen bee’ role requires you to develop a proper work and life balance in which you spend 80% of your time on tasks that are crucial to you. 

#2. Identify the needle movers in your business / the time sucks: 

A needle mover refers to those tasks that will significantly boost your enterprise. This strategy is crucial for a simplified and profitable business as it requires you to identify the most valuable activities you can take to grow your enterprise. These are activities that are proven, actionable, and convert to high ROI. 

Needle movers are different from time sucks activities. The latter is self-explanatory as it refers to activities that take up too much of your time and lead to little benefit. 

According to George Bryant “When we look at all the most successful things in our life… they all come from simplicity. We find a problem; We create a simple solution for that problem. Someone can commit because it’s simple, and they solve that problem; then, they go market our solution for us.”

You define the needle movers from the time-suck activities by timing yourself while you work using a 4D matrix approach. This is a strategy in which you note down the actions that you have undertaken so far and the results of those actions. This approach is slightly different from goals because it calls you to break down the results and convert them into actions. 

#3. DDD (decide, delegate, delete) 

Decide to delegate tasks to other members of the team so that you can free yourself from obstacles. This decision is often a challenge as most of us treat our business like our child. As such, we feel the urge to handle everything and assign the tasks we feel are minor to the other team members. But this decision makes it hard for more entrepreneurs to turn their business into a profitable venture. 

You should decide which tasks to keep, delegate, or delete and you do this by purposely making a plan that maps out the roles and tasks that you will delegate to your team. You put this plan in your schedule, and you do it. Ideally, you can use Free Up/Fancy Hands to get assistants who will work on other tasks as you protect your queen bee position. 

Get yourself out of the doing in your business by identifying your queen bee position. Don’t be reactive but rather, assess, document, DDD, and prioritize quality assurance. In every way, do your best to simplify, simplify, and simplify strategically.

The post 3 Steps To A Simplified and Profitable Business With George Bryant appeared first on Digital Buzz Now.

Jonathan Hawkins is the Chief Marketing Officer (CMO) of Lightspeed VT, whose mission is to get the knowledge from the people who have it, to the people who need it. Beyond marketing for the company, Jonathan has also been the secret weapon to some of the top experts and companies around the world and is constantly being sought a the premier marketer for online courses.

We had a conversation with Jonathan on how to leverage digital marketing to increase sales.

About Jonathan Hawkins 

Jonathan is a versatile marketer. He successfully managed to start and build several high worth companies in his short career. Also, Jonathan is a sought after keynote speaker and has featured in top media publications such as Thrive Global, Wall Street Journal, Forbes, plus many more.

Jonathan’s love for helping people is what led him into digital marketing. He realized that most businesses were struggling to make a sale. Today’s customer spends more than six hours a day online. Yet, a majority of marketers strive to create leads. 21% of marketers admit that their strategies were “not successful” in converting the target audience. 

As a genius marketer and former intelligence officer, Jonathan identified this gap in the market and did something about it. He has refined his intelligence and marketing technique to help thousands of people monetize their knowledge. 

Helping Businesses Achieve Success in Digital Marketing 

One of the biggest mistakes that businesses make is that they try to make direct digital sales of their core offer. However, they don’t understand that consumer behavior has significantly changed over the years, but the way they think hasn’t (more on that in a bit). Today’s customers, for instance, don’t want to be marketed to about the next best “thing”. Customers are tired of being bombarded with numerous ads. So what does the modern customer want? The current customer wants businesses to engage in two-way conversations based on the results they are looking to achieve. Meaning, you have to communicate with the customer from the beginning all the way to the end of the sales cycle. What’s more important, is understanding that you can guide someone exactly where you want, if you know where they want to go.

So how firms achieve to increase sales by implementing Jonathan’s methods? Since he has a history working in military intelligence, Jonathan knows how to develop content that will trigger the brain to remember you. As an intelligence officer, he was trained to form connections with people and to communicate the right message, at the right time, when they are wired to take action. Jonathan applies these same techniques to digital marketing. This brain-based strategy has helped him grow his business and be recognized as a top 30 under 30 marketers worldwide.

According to Jonathan, companies that want to succeed need to understand the full picture. By understanding the who, what, where, how, etc. you then can craft compelling stories that get someone to take action. This technique will not only help them think of your brand, but it will also distinguish you from competitors. Jonathan argues that the intent of your initial marketing should all be based on getting people to think. Yes, think. 

Digital Marketing Success 

Digital marketing helps firms distinguish themselves in the saturated market, if and only if they get their message to the right person at the right time. In doing so, you now become their guide, and as long as you follow the path they already envision, they will continue to follow you, buy from you, refer you, and more.

Jonathan teaches his clients how to attract the right clients and how to be seen everywhere by them. Although most businesses are leveraging social media, only a few have leveraged effective lead generation strategies that he refers to as ubiquitous marketing, meaning never-ending. When you’re able to develop social media content that gets someone to think, not only will they think about your content when they see it, but they will think of you when they see other related content, as well.

Creative content is based on storytelling. This storytelling method triggers an emotional connection with the target audience, thereby leading to increased sales because people are wired to take action in a systematic way. This is the reason why his marketing methods, training, and more have catapulted him to the ranks he is at. By combining intel and brain science to marketing, Jonathan states, “the rest comes naturally. My only goal in marketing is to get someone to envision what the future looks like. The moment I do, it’s then up to me to lead them there. The best part? They will follow.”

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Though the marketing industry is growing, most of the people still do not know the hard work that it requires and opportunities that it provides. How do we make a career in this field? What does it require? How do we keep up with the ever changing industry?

To get answers to these questions, we interviewed someone who is doing an amazing job in this field. Valeria, a true Manhattan girl and currently residing in Miami. She is the founder of beauty and personal care brand “Splash Care”.

As most people think of marketers to be; she is artistic and creative. She is driven by her ambitions and also has a passion for creating digital content. Following her passion and building her own brand from scratch, was a huge accomplishment in her career but she wants to reach new highs.

“There are higher mountains to be conquered and we are devoted to that journey.  I am very excited to continue building my brand, learning more, sharing knowledge with others, and having more and bigger accomplishments,” she says.

While she talks about the hard work she has put into her brand, she grateful to be doing what she loves. She believes in branding and considers it a way of showcasing who you are and what you stand for. She is an inspiration to the young entrepreneurs and wants to help other fellow marketers.

“While developing my brand I have found a new passion which is creating digital content and helping fellow women entrepreneurs have outstanding brands. Anything from website development to beautiful email campaigns, social media posts, I truly enjoy building beauty.”

She is a successful businesswoman who is clear in her mind and has sets goals for her to achieve. She sees Splash Care growing into a unique brand and selling in all the major retailers like Sephora, and herself as a more successful business owner in the future.

She wants the marketing industry and fellow entrepreneurs to grow. She gives a shoutout to all the women entrepreneurs and motivates them to achieve their goals.

“We are powerful, we got this”, she says.

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