Marketing, being an effective way of engaging customers and building a relationship between customers and the business, is very important to boost up the sales. The imagination and innovation involved in this field makes it creative.
Though the marketing industry is growing, most of the people still do not know the hard work that it requires and opportunities that it provides. How do we make a career in this field? What does it require? How do we keep up with the ever changing industry?
To get answers to these questions, we interviewed someone who is doing an amazing job in this field. Valeria, a true Manhattan girl and currently residing in Miami. She is the founder of beauty and personal care brand “Splash Care”.
As most people think of marketers to be; she is artistic and creative. She is driven by her ambitions and also has a passion for creating digital content. Following her passion and building her own brand from scratch, was a huge accomplishment in her career but she wants to reach new highs.
“There are higher mountains to be conquered and we are devoted to that journey. I am very excited to continue building my brand, learning more, sharing knowledge with others, and having more and bigger accomplishments,” she says.
While she talks about the hard work she has put into her brand, she grateful to be doing what she loves. She believes in branding and considers it a way of showcasing who you are and what you stand for. She is an inspiration to the young entrepreneurs and wants to help other fellow marketers.
“While developing my brand I have found a new passion which is creating digital content and helping fellow women entrepreneurs have outstanding brands. Anything from website development to beautiful email campaigns, social media posts, I truly enjoy building beauty.”
She is a successful businesswoman who is clear in her mind and has sets goals for her to achieve. She sees Splash Care growing into a unique brand and selling in all the major retailers like Sephora, and herself as a more successful business owner in the future.
She wants the marketing industry and fellow entrepreneurs to grow. She gives a shoutout to all the women entrepreneurs and motivates them to achieve their goals.
“We are powerful, we got this”, she says.
