Today, online marketing has become a crucial aspect of the marketing mix. Customers have adapted to researching online for nearly everything. Although companies have responded to this trend by developing websites and joining social media, most companies are not appropriately leveraging social media and online marketing.
Jonathan Hawkins is the Chief Marketing Officer (CMO) of Lightspeed VT, whose mission is to get the knowledge from the people who have it, to the people who need it. Beyond marketing for the company, Jonathan has also been the secret weapon to some of the top experts and companies around the world and is constantly being sought a the premier marketer for online courses.
We had a conversation with Jonathan on how to leverage digital marketing to increase sales.
About Jonathan Hawkins
Jonathan is a versatile marketer. He successfully managed to start and build several high worth companies in his short career. Also, Jonathan is a sought after keynote speaker and has featured in top media publications such as Thrive Global, Wall Street Journal, Forbes, plus many more.
Jonathan’s love for helping people is what led him into digital marketing. He realized that most businesses were struggling to make a sale. Today’s customer spends more than six hours a day online. Yet, a majority of marketers strive to create leads. 21% of marketers admit that their strategies were “not successful” in converting the target audience.
As a genius marketer and former intelligence officer, Jonathan identified this gap in the market and did something about it. He has refined his intelligence and marketing technique to help thousands of people monetize their knowledge.
Helping Businesses Achieve Success in Digital Marketing
One of the biggest mistakes that businesses make is that they try to make direct digital sales of their core offer. However, they don’t understand that consumer behavior has significantly changed over the years, but the way they think hasn’t (more on that in a bit). Today’s customers, for instance, don’t want to be marketed to about the next best “thing”. Customers are tired of being bombarded with numerous ads. So what does the modern customer want? The current customer wants businesses to engage in two-way conversations based on the results they are looking to achieve. Meaning, you have to communicate with the customer from the beginning all the way to the end of the sales cycle. What’s more important, is understanding that you can guide someone exactly where you want, if you know where they want to go.
So how firms achieve to increase sales by implementing Jonathan’s methods? Since he has a history working in military intelligence, Jonathan knows how to develop content that will trigger the brain to remember you. As an intelligence officer, he was trained to form connections with people and to communicate the right message, at the right time, when they are wired to take action. Jonathan applies these same techniques to digital marketing. This brain-based strategy has helped him grow his business and be recognized as a top 30 under 30 marketers worldwide.
According to Jonathan, companies that want to succeed need to understand the full picture. By understanding the who, what, where, how, etc. you then can craft compelling stories that get someone to take action. This technique will not only help them think of your brand, but it will also distinguish you from competitors. Jonathan argues that the intent of your initial marketing should all be based on getting people to think. Yes, think.
Digital Marketing Success
Digital marketing helps firms distinguish themselves in the saturated market, if and only if they get their message to the right person at the right time. In doing so, you now become their guide, and as long as you follow the path they already envision, they will continue to follow you, buy from you, refer you, and more.
Jonathan teaches his clients how to attract the right clients and how to be seen everywhere by them. Although most businesses are leveraging social media, only a few have leveraged effective lead generation strategies that he refers to as ubiquitous marketing, meaning never-ending. When you’re able to develop social media content that gets someone to think, not only will they think about your content when they see it, but they will think of you when they see other related content, as well.
Creative content is based on storytelling. This storytelling method triggers an emotional connection with the target audience, thereby leading to increased sales because people are wired to take action in a systematic way. This is the reason why his marketing methods, training, and more have catapulted him to the ranks he is at. By combining intel and brain science to marketing, Jonathan states, “the rest comes naturally. My only goal in marketing is to get someone to envision what the future looks like. The moment I do, it’s then up to me to lead them there. The best part? They will follow.”
Great write up about an awesome person, Jonathan Hawkins. I have worked with Jonathan in the past and it was always a great experience.
Jonathan and his team know how to identify, reach and engage with your audience!
Great article.