Turning an idea into an empire is no easy feat. For most people, their ideas are tucked away somewhere at the back of their brains. Others have gone as far as to scribble their ideas on a napkin, but they’ve never taken steps to make them a reality.
Johnny Serian is the founder and owner of a marketing agency known as Digital Diver 360. He is a versatile entrepreneur as he managed to turn an idea into a successful six-figure business. We talked to Serian to learn about his journey of turning an idea into an empire.
Starting Out
Serian was a competitive person from an early age. He always wanted to get better. Through rigorous piano lessons as a kid combined with daily track and field workouts from middle school to college, he built resilience and proved to himself that he could accomplish anything.
Serian’s passion for marketing grew as he worked for other companies through marketing school. After working for several companies, he left the corporate world and ventured into restaurants in need of social media presence. He was startled to discover that almost every single restaurant needed help with its social media presence. They had no social following, no website traffic, and no posting. This experience sparked an idea, and he chose to venture into marketing.
Serian started his marketing agency to meet the need for such in the market. However, he points out that although companies realize the importance of having an online social presence, most of them are willing to pay someone else to do the work for them.
Turning An Idea into an Empire
Currently, Serian has managed to turn his business into one of New Jersey’s fastest-growing Marketing Agencies while being named the #1 content creation team in the Tri-State area by Disrupt Magazine. He has quickly built a reputation as a thought-leader in the space of marketing. He took a seed that is an idea and watered it into a tree that’s now a fully operational marketing agency.
Serian has worked with dozens of clients, from small to large companies. Some of the leading companies he has worked with include Lithia, Paul Miller, Prestige, and Ray Catena. Furthermore, he has managed to build a team of wizards from around the globe who work together to take businesses to the next level.
Serian has generated over $11,565,000 in ad revenue. He revamped an online Brand and generated over $85k in new sales in the second month. He also increased food & beverage services monthly sales by 205% to $300k, plus so much more.
Serian points out that most people give up on their idea because they give up during the process. Everyone wants to win the prize and get the title of ‘champion,’ but no one is willing to go through the process. Yet, for your idea to become a reality, you must work for it. You need to put in the effort and refuse to give up.
Challenges are inevitable in the path to success. Furthermore, the process is highly personal and can be financially or emotionally daunting. What sets you apart from other people who have ideas is consistency. Aim to create the best version of yourself and realize that the only competition is yourself.
Serian saw a need for social media marketing for businesses and started his venture to help as many businesses as possible. In just one year after setting up his business, he helped over two dozen businesses. He saw a problem, built a solution around it, and it took off. You can also do the same.
For Serian, greatness means inspiring others to inspire others. He points out that if you have a passion, you should let it guide you. Then, with consistency, you’ll be able to build your business from scratch to a six-figure empire.
You can check out Serian on his site or even on Instagram.
