According to a Forbes note, nearly 65% of sales reps’ time is spent on non-revenue generating activities. This means your sales team misses 6 times more opportunities to close deals, generate profits, and satisfy customers.
Designing a digital conversion funnel allows you to automate dozens of administrative tasks, such as sending sales emails, and give salespeople more time to focus on what really matters.
Christian Ossorio, founded Shark Vision Media.
In 2017 I started the adventure, I started several projects that failed until one day I realized that practically 99% of all businesses had problems getting customers because they did not know where to find those people willing to buy their products.
So along the way I discovered my life purpose, which is to help thousands of businesses get more sales, thus creating a unique and infallible system that to this day has completely changed the lives of those who implement it.
So I want to share here the stages that you must follow so that your sales funnel works perfectly.
Stage #1: Awareness
Also known as the attraction stage, the awareness stage aims to make a potential buyer discover the existence of a product, service or company. Here, the job of salespeople is to prospect.
Among the most effective strategies for this step in the conversion funnel are:
Blog articles; Announcements; Webinars and podcasts; Landing pages;
Since the first impression is the one that remains, be sure to take the time to perfect the way you present yourself in the digital world.
- Interest
In the second stage of the conversion funnel, the buyer actively expresses interest in such a product or service. Here, marketers must qualify leads and define the needs of potential customers.
This initial filtering helps experts customize offers and present exactly what the person needs. Among the most effective strategies to generate interest in the conversion funnel are:
Content marketing; Newsletter; Blogs and social networks; Email marketing campaigns;
3- Desire
In the desire stage, the buyer decides they want your product or service. Now the challenge is to convince him that you are the best alternative on the market.
At this point, the seller can schedule a meeting to get to know the potential customer better and make a proposal. Quality of service is critical to creating a positive experience and fostering a bond.
Among the most effective strategies to stimulate desire in the conversion funnel are:
Ebooks; Free demos or trials; Product videos.
4- Action
The purchase is finally made and the potential customer becomes a customer at the action stage. Here, your responsibility is to deliver the product or service as promised. The main challenge is to exceed expectations in every detail of this process.
If you have an e-commerce, for example, offering the possibility of tracking the order is a detail that makes the difference for the buyer. Among the most effective strategies to drive action in the conversion funnel are:
Success stories; Testimonials; How-to guides, templates, and other useful resources.
Take advantage of the sales funnel to grow your business
In short: because it represents the natural path followed by the consumer, the sales funnel is a key resource for customer acquisition, since it helps you to understand their needs in depth and to produce impactful content in the right way and at the right time.
Be sure to explore it to lead your business to success!
>> To know more about the subject follow us on our social networks:
Contact Info:
- Email: 1998christianeloy@gmail.com
- Instagram: https://www.instagram.com/christianossorio/
