Cultural marketing is a marketing strategy that involves making promotions through different materials to capture the attention of the audience of a specific group. This strategy can be executed by professional marketing managers with sound knowledge about the demographic of distinctive culture, for instance, youth culture, to create promotional campaigns that appeal to the young audience.
The main objective of this marketing is to make consumers buy a product or service without thinking twice by marketing the business in a way they relate to, improving your business’s reputation and image.
Importance of cultural marketing
The way people communicate, think and make decisions is impacted by cultural norms and social values. To make your product resonate with your consumers,you need to market your business with cultural awareness and influenceclose to people’s hearts.This will also help in developing positive connections with people around the globe. Well-planned cultural marketing can help you in the following things;
- Good Cultural Marketing can help you in improving communication with your target customers.
- It will also help build a rapport with your consumers and show your brand’s potential in terms of loyalty.
- It will also help you identify the unique opportunities for your products to innovate your services.
- It will help increaseyour business sales, revenue, and (ROI) return on investment.
- It will also help expand your global reach by utilizing new market strategies.
Tips for creating a cultural marketing campaign
The essential part of creating a cultural marketing campaign is paying attention to cultural shifts. The reason is that culture is constantly evolving and adapting to new changes. Moreover,it would be best to stay up-to-date withcurrent social movements, events, trends, and pop influence to build relevant marketing campaigns that appeal to your target consumers.
When it comes to using symbolism, be aware it can be tricky. Symbolism helps localize your business’s visual appeal, but you must thoroughly research before including these elements as a part of your campaign. The reason is that symbolizing a product has to involve sound knowledge and wokeness; it will be cultural appropriation.
Seek feedbackfrom your existing customers with you that will help improve your brand’s positioningin the market.You can use numerous tools to gain feedback and learn what people say about the brand you represent online.
If you want to market your brand through cultural marketing strategies, it would be best to go for experts. If you do it with a house team, then it might be a bad idea. As the cultural market has some critical aspects that can only be understood by a professional, you need to hire a Cultural and Youth marketing expert. There are several experts, but the most prominent name is Luke Hodson.
Luke Hodson
Hodson’s creativity in executing his idea about youth culture and marketing led him to found the Urban Nerds Collective, a youth marketing agency. Luke founded NERDS Collective in 2013, focusing on marginalized, unrepresented, and under-resourced youth and seeking out brand partners that share his purpose and vision.
The agency’s foundation was URBAN NERDS, a live music platform founded in London’s East End in 2007. The platform was created to help underground sounds and support emerging scenes through a series of industry-leading warehouse parties and festivals that saw the brand break raw British talent to crowds of thousands across Europe. NERDS has been living and shaping youth culture since 2007; this experience gives the company its authentic voice.
Hodson has collaborated with Nike, Puma, Chivas Regal, JBL, and Foot Locker to connect more meaningfully with Gen Z. His work for the global youth culture has won him various awards, as well as getting his name among the name Forbes 30 under 30 lists and Campaign magazine 30 under 30 winners, to name a few.
Luke spends his time surfacing highly nuanced consumer insight, formulating culture-first strategies, and devising unorthodox creativity to help brands build compelling and ownable cultural selling propositions. He maps each narrative concept to its target audience, which is often made up of younger people. This helps him evaluate his ideas more thoroughly. This provides him with the information necessary to determine whether or not his tale will be entertaining, what format it ought to take, and what channel he should utilize to advertise it.To learn more, please visit:
GEN Z STRATEGY AGENCY, CONSUMER RESEARCH AGENCY, AUDIENCE INSIGHTS AGENCY, YOUTH RESEARCH AGENCY, GEN Z RESEARCH AGENCY, CULTURAL INSIGHTS AGENCY, GEN Z STRATEGY AGENCY
