The “A Sneaker Life” YouTube channel is one of America’s leading YouTube channels. It has over 500k subscribers and over 59,669,208 views. Mike started the channel in 2013, and he began by reviewing sneakers. As time went by, he began to grow, and by 2016, one of his videos titled “How To Afford Sneakers” went viral. He is commonly known as Mike The Compass, Michael J. Mitchell is the founder of this YouTube channel. He also founded another company known as Deals Under Cost LLC. His second company has over 117k Twitter followers.
It’s All About Helping People
Mike The Compass was inspired to start a YouTube channel so that he could help others. As a sneaker fan himself, he realized that thousands of people had to settle for knock-offs marketed as originals, especially online. One of the reasons he started the channel was to review sneakers and offer information to his audience about where to buy the sneakers and other valuable information. The channel is known as A Sneaker Life because of his love for sneakers. He is a 100% certified sneaker fan, and through his channel, he takes other sneaker fans into the world of quality, original sneakers.
Original sneakers from popular brands tend to fetch a hefty price. The fact that they are so expensive is what makes most buyers fall victim to fakes. In one of his videos, Mike shares with his audience about how he can afford to buy sneakers. This video currently has 1.5 million views. He also has another video with 2.2 million views as he unboxes the most expensive Jordan shoes he ever bought.
Mike’s channel is about helping consumers find the best deals online for Tech, Sneakers, Apparel, and other lifestyle goods. Mike is an influencer as he has built a rapport with his audience, and they trust him to give them the right information about the products. 49% of consumers trust influencers for product recommendations, and Mike is one of those influencers that customers trust 100%.
Overcoming Obstacles
Mike states that one of his biggest challenges was finishing college. When starting on YouTube, he felt no need to finish college since his channel was doing so well. He opted to finish school, and that decision threw off the consistency of his videos, therefore, causing his video views to drop.
He admits that YouTube is a tough thing to do due to its highs and lows. It’s hard coming to terms with not having the most views or seeing some content not perform as well. But Mike admits that the highs and lows are all part of the game.
Mike overcame his obstacles by digging deep and understanding why he ventured into YouTube in the first place. Mike wanted to inspire and teach kids to be great in their own ways. He realized that the best way to overcome his frustrations with YouTube is to focus on his mission to inspire and help others. Once he adopted this mindset, he became a game-changer.
Mike encourages other aspiring YouTubers to be as authentic and real as possible. Mike states that the secret to YouTube success is to find that one thing that you are good at and build quality content around that and be consistent.
