One of the biggest issues that any business, regardless of its field, faces is that of maintaining its relevance. No matter who you are, or how good you are at it, there will come a time when you find yourself grasping for ideas, and trying to keep up with this brilliant, ever-changing world of ours. It’s a struggle that daunts many of us in our personal life, and when it comes to our professional endeavors, it just gets that much scarier. This is something that entrepreneur Justin Allen knows all too well, and he wasn’t at all bothered to come talk to us about it.
However, it wasn’t to complain about it, but rather single it out as one of the things he loves most about his gig as an entrepreneur. While most businesspeople dread this issue, Allen counts it as one of his greatest assets. According to him, it’s precisely this very struggle of maintaining relevance that keeps the game interesting for him.
Currently, Allen is the owner of several businesses, among which a multi-million-dollar security agency, a sports agency and fitness apparel business, a barbershop, and exclusive lounge. All of which, of course, doing very well, and why is that? Might it be because their owner is permanently fighting to keep on top of the game?
We’d definitely say so. While Allen, in conversation, comes across as very humble and down-to-earth, he’s clearly a very driven and ambitious businessman.
“Your level of success depends on you and how much work you put in. You can create your own schedule. You can decide what business you want to create; you have the ability to provide opportunities for people. The challenge is to stay current with time.”
That, by the way, was the full list of all the things he loves most about his work as an entrepreneur. And we couldn’t agree more. Although he loves it, Justin Allen isn’t afraid of making unpopular decisions or putting his neck out. Having been his own boss over the past eight years, he’s seen all the nasty sides of entrepreneurship. Endured the difficulties of being the person in charge when things go south. And yet, he has permanently maintained his relevance as a business owner.
His security business is at the top of its game, his sports agency is one of the most sought after in its field, while his fitness apparel is selling like hot cakes. The Premier Lounge and Premier Cutz enterprise, its own innovative and revolutionizing idea, is set to make a big wave when it finally drops. The hits just keep coming, it would seem. And the one constant, across all of his businesses, is that they are exactly what people want right now. Whether it’s fitness lovers, or just people looking to get a haircut, it seems that Justin Allen truly has a knack for delivering what people need. A knack that any aspiring entrepreneur should try to cultivate early on in their career, if ever they wish to succeed, in the way that Allen has.
