Can you imagine starting a business, scaling it, and getting to work with A-list celebrities like Lil Pump? It may look like some dream or a script that we got from a reality show. Yet this is Joa Enkin’s reality. Joa is a 16-year-old entrepreneur who has managed to make a name for himself as a talent broker.
Joa, or as he is also known as, Joatheplug, operates a solo entrepreneur company. His task is to connect big brands with influencers/artists to host big giveaways. Joa started by selling exclusive sneakers to celebrities. Most celebrities loved his hustle. The fact that he was so young made it easy for celebrities to bond and develop friendships with this versatile entrepreneur.
Joa has worked with big celebrities like Lil Pump, Trippie Redd, Swae Lee, Lil Mosey, Polo G., Gunna, and many more. The many pictures that he has posted with celebrities helped him build his brand on Instagram. So far, he has over 100,000 followers on Instagram, and many celebrities follow him.
Working With Celebrities in Marketing
Most businesses underestimate the power of celebrity endorsements. Yet leveraging a bit of star power can help a start-up propel to greatness. A majority of companies are struggling to stand out in this digital age. You will realize that in this competitive environment, every business is doing what their competitor is doing, be it setting up a website or creating a social media presence. So how do you outdo your competitor, and how do you stand out? Celebrity marketing is one way to do this.
Studies show that about 20% of advertisements that featured a celebrity endorsement experienced a 20 to 40% increase just by using celebrities. Celebrities have social influence over their fans. Yet there’s more to using celebrities as you have to work with the right personalities if you want a high ROI. You need to work with celebrities who have a relationship with their audience.
Joa saw the gap in the influencer market and sought to fill it. He took his connections with celebrities and started a celebrity marketing brand where he connects big brands with influencers/artists to host big giveaways. He noticed that Instagram giveaways were becoming huge, and he knew that his connections would be valuable to giveaway companies looking for celebrities to post their giveaways.
Joa was right to pursue this venture as he has been able to make over $30,000/month earning commissions on delivering celebrities for giveaways and handling other promotional business. As young as he is, he was not afraid to pursue his entrepreneurship dream. Joa worked day and night to get exclusive shoes that appeal to celebrities. Next, he used the power of Instagram to build a name for himself. No doubt Joa, who is 16 years old, is a strategic thinker. This is a young man who is off to a brilliant start in life.
Why Celebrities Work With Joa
Celebrities work with Joa because he knows how to build connections. He has a talent to reach out to businesses and connect them with celebrities who will boost their brand’s reputation. Some try to take advantage of him because of his age, and this resulted in Joa getting a lawyer to protect himself. Joa also had a hard time getting online payments because he has not yet reached 18 years old.
But it’s time the world embraced the idea that young people do have what it takes to become entrepreneurs. One doesn’t have to wait until they’re 18 years old or after they have finished college to venture into entrepreneurship. So far, Joa has experienced massive success with his venture. He encourages other aspiring young entrepreneurs to build a network. You should maintain contacts and create a database of key contacts that will help you scale your business.
Joa delivers above and beyond his client’s expectations. He loves what he does so much that he stays on the phone 24/7 and it doesn’t feel like work. Although entrepreneurship is a journey that is wrought with challenges, Joa doesn’t get stressed. This young entrepreneur takes time off to go jet skiing as a way to let off steam. As young as he is, Joa has a wealth of innovation and ideas that will impress anyone who interacts with him, young or old.
