Chase Rogers graduated with a degree in Kinesiology, where he specialized in sports management. The class curriculum was mainly made of presentations and innovative marketing strategies for a brand. He found that this intertwined well with real estate sales as the business was more and more tech-driven while still having to deliver messages in person. He watched the Million Dollar Listing show on Bravo shortly after graduating and fell in love with the idea of making it as a top realtor.
Creating a brand
Chase made his name by establishing a unique brand that people remember, ‘ChasingTheDeal.’ He then created high-level marketing videos and put an intro similar to that of James Bond that represented his brand. He then got into the luxury market early on, leveraging his connections and offering more services that were obsolete then. Most people in Michigan were doing photos.
While working on his sales, he had a ‘floor call,’ which means anyone calling the office gets directed to Chase’s cell phone. It was then he received one of his biggest client’s calls; it was a family that wanted to relocate and had an initial budget of $800K. It took a year but he finally closed on a home that cost $2M+.
Chase believes that luck has a way of finding you if you continue to put yourself in the right position. He could leverage that sale to catapult him in the luxury market and use it as leverage to help establish his credibility. Since then he has sold several homes worth $2-3M.
Sustainable Growth
Chase plans to ensure that he is adapting to emerging trends like social media marketing; he also thinks of ways to elevate his marketing so that it can remain valid and authentic. He also is planning to do better customer service by reaching to his clients on their birthdays, holidays, and any day that is special to them.
As he concludes, Chase advises the startups. He says that the first year is mostly for learning the market, establishing credibility and trust. According to him, the first year leaves someone with a lot of time, and you can utilize it by going to open houses and brokers tours. That allows you to give insight into potential clients’ homes and meet top agents that you are likely going to work with.