Will’s creative journey began when he decided not to pursue playing basketball after college. The young visionary uses his experience in athletics to help fuel his visual media career explaining that he’s “a competitor by nature and I let that same drive to be better than my opponent push me in everything I do, especially my work now.”

Since applying this competitive nature and a hunger for perfection, he’s gotten to help direct “Pure Water” with Migos and Mustard, photographed Rubi Rose, UCLA basketball standout Sharife O’Neal, Nipsey Hussle, Famous Dex, and many other notable influencers and hip-hop artists.

Will looks to expand on the success in 2021 beginning with a Kalan FrFr music video that he looks to release this month.

Check out Will’s work on his Instagram @chief.will and stay tuned for more heat coming soon!

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