The Midwest continues to set the agenda for music. From the heavy impact of Drill, to the embracement of viral collaborations, it’s the region pushing the culture. Another key point, is the love for community. One artist in particular is using his community to paint a vivid picture. Mexican rapper YSV Simba is amplifying his culture through music. Showcasing detailed lyricism with a midwest flare, he’s already an international star.

Born and raised in Chicago’s Marquette Park neighborhood on the Southside, he is proud of where he came from. Despite his admiration for his city, it was the struggles he faced that fueled his creativity more than anything. Highlighting both the black and brown communities, his music connects on multiple levels. His musical journey began in 2019, with multiple releases. Singles like “Slight”, “Waste of Time”, “Struggle” and the album 1997 gave hip-hop a brand new perspective.

Further pushing the boundaries of the genre, he began collaborating with both U.S and international artist. YSV Simba’s catalog includes singles with Mexican artist Money Oh, Kidd Felix, Plack One and PIG BOI PAPI. Spain artist Luis F3r Rap3’r & Yung SSay. Argentina artist Cowak and Alaskan artist Prince Red K. The latin sensation has also worked with producer Spike Trap, who famously worked with NBA Youngboy and Kodak Black.

As 2023 continues, YSV Simba is ready to expand his brand further than before. With a list of future collaborations, new visuals and sold out shows, he’s taking black and brown culture to international heights. Follow YSV on Instagram and all platforms @ysv_simba now!!

Mexican rapper YSV Simba amplifies his culture through music 

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Women continue to dominate the rnb genre with no signs of letting up anytime soon. Expressing ideas of love, pain, celebration and even sex, women posses a power that is both undeniable and mesmerizing. Chicago music artist Treasur’ embodies poise and undeniable talent with the release of the single “Fire” featuring Lil Keisha.

Perfecting her craft since childhood, Treasur’ also known as Treasur’ Necole, continues to elevate. Using a sensual and soft voice, she not only captures your attention she knows how to keep it. Bigger than a triple threat, Treasur’ not only sings music, she’s mastered the art of creating an experience. With several years under her belt, she gave the music world a taste of her vocal abilities with her early single “Can We,”. The single is a beautiful modern lovers song with early 2000’s influence. Continuing to redefine rnb, she followed up with the singles “Last Call,”Addiction,” and the short musical film Smoke & Mirrors.

Fire is an RnB Experience

Outside of her music she is a host for Urban Grind TV/Urban Grind Radio, interviewing talent all across the Midwest. Also apart of a band, she plays the drums in addition to rocking the mic. With features just as captivating as her sound, she’s modeled for numerous clothing brands, fashion shows and more. Featured in multiple publications like BlackMag and Vigour, her beauty is undeniable.

“Fire,” is the ultimate rnb experience, highlighting illuminating beats and mesmerizing voices. The single features artist Lil Keisha, who adds the perfect layer of spice. Her effortless flow commands attention over the island type beat. Paired with Treasur’s sensual voice, the song puts you into a tropical trance. Produced by Slick the track has notes of island influence throughout, resulting in a sound so unique and authentic. The cover art designed by GodHenry is cinematic, adding to the allure of the single. Treasur’ is dominating rnb and reminding the world of music how influential women continue to be. Although Treasur’ released the single last year, it’s a must to keep in rotation all of 2023. Stream “Fire” ft Keisha now on all platforms and follow Treasur’ online @treasurnecole, a video for the single may be coming sooner than later!!

Treasur Necole gives the ultimate rnb experience with single Fire

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