Earlier this morning at the conference, Billboard announced its commitment to supporting disaster relief and recovery efforts for those affected by Hurricane Fiona and will be supporting the American Red Cross with a donation using proceeds from Billboard Latin Week (RedCross.org/Billboard). Additionally, Billboard Latin Music Week brand partner AT&T is a long-standing partner of the Hispanic Federation (HF), who leads as a national model on Latino issues of social, political, and economic empowerment.  HF works to uplift millions of Hispanic children, youth, and families across the country.  AT&T is making a $30k contribution to the Hispanic Federation in support of Hurricane Fiona relief and recovery efforts. If you would like to participate and join in giving, please visit the Hispanic Federation website to make a donation.

The festivities will continue tomorrow with an intimate Premiere Party hosted by Christina Aguilera, Superstar Q&As with Camilo and Romeo Santos, a once-in-a-lifetime conversation with The Children of Jenni Rivera, Billboard’s legendary Women On The Rise panel, a special screening of a behind-the-scenes capture of Eden Muñoz’s Amazon Original Tribute recording to Jenni Rivera, and more. Camilo will also return later that evening to headline the Billboard En Vivo concert presented by Burger King at Oasis. Puerto Rican singer-songwriter and Billboard On The Radar Artist, GALE, will open the show.

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