In a time where social media views and “likes” are used as indicators of worth and validation. There is now, more than ever before the need to be reminded of how special you are. And that is what Rai’jona Crear, the 27 year old Connecticut native is giving her customers. The UCONN graduate has recently created a lifestyle brand that reminds everyone who wears her apparel that they are “HAWT SHXT”. She sat down with us to talk about her journey in the nearly $4 trillion USD E-commerce industry, where she’s managed to sell over 2000 units in a short period of time by reassuring people of their worth.
What made you choose the name Hawt Shxt
Actually, the name chose me. For a long time, my cousin called me hot shit in an effort to make fun of me in a playful way. After a while, it just stuck. I eventually made @Hawtshxt my social media handle & people naturally began to call me it as well. It became my moniker.Tell us about the brand. When did you decide to create this lifestyle company
Hawt shxt is a brand that encompasses self love, and the spreading of positive vibes. It was created after realizing that my purpose has always been the same– to always push the notion of being yourself, helping others, and staying genuine. in 2018, I launched HAWT shxt, It was created with intentions of encouraging self-love & acceptance and living life to the fullest. reclaiming self confidence is the new initiative that the brand has since relaunched with.
the brand highlights the importance of preserving what makes you happy. What started as just limited tees capturing dope moments from my lifestyle, has grown into a full apparel company, complete with branded- streetwear and athleisure peices, including socks, leggings, hoodies & bags.
How many E-commerce sales did you make your first release
I made over 50 sales overnight selling t shirts I had barely thought of designing.
What’s the mission of your company
The mission is to encourage self love and confidence.
Is HAWT SHXT only for women?
Hawt shxt is all inclusive, apparel for men, women and children interested in edgy comfortable wear.
Where do you see yourself in 5 years
I see myself as a proud, successful entrepreneur working on more ways to impact my community and the world at large. I will be the first millionaire in my family and I will use my platforms to achieve that goal.
what are some obstacles as a new face in the growing apparel industry
The obstacles that I currently face in my industry is the necessity to stay in the loop. For instance The fashion and creative industry is always changing, so its a must that I know the trends and events going on in the industry to stay ahead of the curve.
There is also always the obstacle of finding and maintaining great relationships with vendors, customers, and always staying engaged with the target demographic.
Give young entrepreneurs a tip on becoming successful in business
do what you want. Do not let someone else’s vision or ideas of what they think you should be change your passion. In other words, do not get boxed in! It’s okay for you to want to do things your way.
Where can people find your clothing ?
They can find my clothing on our website, www.hawtshxt.com or our social media account, @hawtshxtthelabel, and We will also be located In select retail stores in the tri state. Follow us for that information!
Any word or statements to leave us with ?
“Do what you can with what you have wherever you are.”
Whatever it is… birth it and work hard to make it grow. It’s never to late to create and build.