Everybody has his own way of defining growth and success in their business. After all, no one wants a stagnant business. Mark Sellar, has his own definition of growth. He is the founder and CEO of Fantom Hardware. He is among those people whose inventions and innovations are used globally. In 2014, Mark invented the Fantom Doorstop and started selling the product in a single store in Adelaide. From Fantom Hardware’s humble beginnings as a single product company, it has grown to become a massive outfit. Today, Fantom Hardware has around 100 different products, selling hardware into 100 countries via a network of thousands of distributors, sub-distributors, wholesalers, and stockists.
Fantom Hardware designs and develops doorstop products. Their core range includes innovative magnetic doorstops with the flagship product line being the Fantom Doorstop, which rose to fame thanks to a social media campaign where their videos were viewed more than 50 million times.
Sellar has just announced that his company is further expanding its global reach. He has just secured stockist deals for Fantom Doorstop across Europe through retailer Epicenter, in Ukraine and retailer Leroy Merlin, in Russia.
Fantom Doorstop
The Fantom Doorstop is one of the top doorstop products across the globe due to its unique features. The product is exceptional because it is fully concealed, trip hazard-free, and aesthetically pleasing. Its patented striker plate design not only allows for smooth activation and deactivation, but it also holds doors firmly in place as a hold-open doorstop device.
Sellar claims that the doorstop is ideal for internal use in various types of buildings, including commercial, hotel, hospital, retirement, and general purposes.
The Fantom Doorstop is an efficient, reliable, and fast-moving door – It activates the floor pins and engages in 80 milliseconds. It features a powerful magnet that is made of rare-earth N30 neodymium.
New stockist deals
Fantom Hardware has created a long-term partnership with various businesses across Europe. According to Sellar, the number of homes and facilities installing Fantom products across the world might increase tremendously due to the new stockiest deals. Some notable partners that might extend the company’s reach across Europe include the Made Italy Group, Ukraine business, and Russian partners. Another important partner is RODOS, a door manufacturer that has played a significant role in stocking Fantom Hardware products on shelves of highly reputable hardware retailers in Ukraine. Sales have been growing month by month due to the increasing demand for the products.
The stockist deals with Leroy Merlin, one of Europe’s leading hardware retailers, presents Fantom Hardware more opportunities. The French company deals with gardening and home improvement, and it has about 290 stores in 12 countries. Striking a deal with the group will enable Fantom to access a broader market.
Worldwide success
As Fantom Hardware tries to enter into new markets, it is preparing for growth in many ways. First, the company is launching new products continuously to diversify the business. Secondly, the company is creating a partnership with numerous leading international companies to spread their Australian-made products to over 100 different countries. Some of the partners include Häfele, Assa Abloy, Richelieu, and more. Lastly, Fantom Hardware is growing its new innovative products by exploring new opportunities across the globe.
Fantom Hardware is an excellent example of companies that started from scratch and entered the global market. According to Sellar, any business idea is feasible as long as there is determination, vision, energy, and the will to happen. Fantom Doorstop remains the company’s most successful product, but they keep coming up with new innovative items. It is not easy to start a business with a single product and expand it into a business empire, operating in over 100 countries and selling more than 100 products.
