Co Media is one of the leading digital marketing companies. The marketing agency was founded by Lucas Cook, a 20-year-old marketing genius from Australia. Co Media is establishing a footprint in the world stage by serving several high profile clients.
The company’s marketing strategies have helped some top Australian-owned businesses boost their brand’s growth. Through meaningful collaborations, the company is going from strength to strength as it carves out its slice of the media market.
As a generation z tech entrepreneur, Cook believes that his business’ success reflects the increasing relevance of social media and digital marketing in the corporate world, especially during COVID-19.
“Digital marketing is one of the most important pillars of business strategy in 2020. Many companies have over-looked it, but they are realizing the importance of digital marketing,” Cook said.
He also claims that the COVID-19 pandemic showed the importance of online business presence. As a large percentage of the population remained indoors, most people spent most of their time on the internet, especially on social media networks. The novel virus forced many business people to close their stores. The value of most companies that lacked digital marketing strategies has reduced since they were unable to sell during the pandemic. On the other hand, internet-based companies such as Co Media continue to expand because they have a unique skillset.
Co Media is a full-service digital marketing agency. The company helps its clients engage in innovative and cutting-edge online marketing strategies. Their core services include strategy, online engagement, Facebook ads, Google advertising (PPC), Search Engine Optimisation (SEO), website development, and customer finder systems.
According to Cook, the major change over the past few years is that digital marketing has expanded in relevance to a broader array of industries and businesses. He claims that in the past, only media and online shopping stores valued digital marketing. Nowadays, all sorts of businesses want to go online.
He claims that in 2020, businesses need to live both on the internet and office or store. His unique skillset has enabled him to work with brands that he grew up with. Such businesses have realized that internet marketing influences consumers’ purchasing decisions. Therefore, the internet is an essential marketplace for all companies that want to grow.
The Australian company is already expanding overseas. They already have a client base in New Zealand, and they might explore new markets in the future.
Cook is a gen z and a prominent advocate of young entrepreneurship. After realizing that gen z and millennials have unique business talents that previous generations lack, he founded Co Media to fill the knowledge gap.
He claims that gen z and millennials have more knowledge about the internet and social media. The two groups can use the skillset to their advantage when it comes to marketing. Further, he says that most people criticize millennials and gen z for spending too much time on their screens. However, such individuals learn essential skills that somehow make them better than older people. His vision for Co Media is to be a place where young people can explain the relevance of the internet and social media to the biggest corporations around the world.
Most startups tend to look for business ideas related to current booming industries instead of identifying their strengths. Individuals who focus on their skills and things they enjoy doing tend to come up with the best business ideas. For example, Cook identified that many companies without digital marketing capability are trying to move online, but they lack the necessary skills. As a gen z, Cook created Co Media to fill the knowledge gap, and his business has been booming, especially during the COVID-19 pandemic.