When Kazzy moved to Los Angeles in January of 2017 to live with YouTube behemoths Yes Theory (6 million+ subscribers) on their couch, he would have never imagined that a few years later, he would be manning the ship for Dreamwell, a creative marketing company whose purpose is to create exciting work for its clients in the marketing and content world. Fusing his university marketing education with his YouTuber experience, he began the company Dreamwell.
But before its creation, he noticed a glaring hole in influencer marketing companies of today. “How do these companies have any idea how we, the influencers, even operate? How do they know the intricacies of creating content and creating value for millions of fans?”, he questioned.
It began with celebrity and influencer parties
In the summer of 2018, Kazzy and his friends moved to Bel Air, Los Angeles, to create content in a mansion together. That house propelled the careers of Lexnour, now Instagram verified producer with over 600 million streams to his music, and YouTuber AldosworldTV, with over 3 million subscribers and half a billion YouTube video views to his name.
The mansion quickly became the party pad for the big-league Youtubers and Influencers such as David Dobrik and TikTok superstar Bryce Hall, but also for professional athletes such as Chelsea FC’s soccer team from the English Premier League, and platinum recording artists such as Lil Mosey. This magical home and networking tycoon became the launchpad for Dreamwell Marketing.
Creating ‘real’ value for Brands
With an overwhelming amount of digital marketing agencies today, it’s hard to differentiate between them. Usually, you get a catalogue of services each one offers such as: SEO, influencer marketing, email marketing, video content creation, website building, app building, packaging, and so on. It seems like it all looks the same.
“How much experience in the actual YouTuber and influencer world do the companies have?” asks Kazzy. This is important because marketing messaging and efforts should take into consideration the influencers before anything, yet the current landscape favors the agency’s ideas and wishes more than the influencers.
“How do the agencies and marketing companies know how to guide my YouTube content so that it converts for their brand clients?”, Kazzy poses. It’s absolutely necessary to understand the content side of things
Gaining the momentum
Monetization on YouTube only became a thing when Nike ran its promotional campaign, the first-ever company to invest in YouTube as a promotional tool. “Every YouTuber now aims at capitalizing with the content on YouTube and the platform has also created amazing tools to help us do that,” says Kazzy.
In July 2006, YouTube attracted a global internet traffic share by 75%. A few months later, YouTube was acquired by Google for $1.65 billion. “We now see opportunities pooling in since the mega brand has now become one of the best marketing tools as well. People are building serious careers on YouTube and it’s proven effective in all sense. At age 24, I was broke and in debt. I paid off my debt 3 months into my YouTube career, ” shares Hussein.
YouTube was irrefutably parallel to the history of the internet, or we can even knit them together. It took off when the world wide web was still an infant, and people were still adapting to the exponentially growing technology. The future looks even brighter, with studies suggesting that 82% of all internet data traffic will be credited to online videos in 2021.