One of the things that set DSM Fitness apart is the owner’s good rapport and communication with his clients. He takes the time to listen to his clients, find out what they want and need, and explain the program and exercises to them. His goal is to motivate and inspire his clients, while taking the time to get to know them. He also has a great sense of humor, which goes a long way in building customer loyalty.
The owner is most proud of the work he has done with clients who are in pain or have injuries. He finds it rewarding to help clients eliminate pain and correct muscle imbalances that can lead to injury. He also enjoys training older clients, as he knows the struggles and health issues they face as they age. He hopes to follow in the footsteps of his role model, fitness pioneer Jack LaLanne, and work out until the day he dies. Despite the challenges of the industry, the owner is not done yet, and he hopes to continue helping clients for many years to come.