CLO has made available her latest music video for her recent single “Real.” Directed by Nikko Lamere, the video follows CLO as she sings and dances her way through the streets of Los Angeles.
WATCH VIDEO BELOW:
About the music video, CLO says, “‘Real’ means so much to me… It’s my favorite song I’ve ever written, so to have such a strong electric video with it makes my heart so full. Collaborating with Nikko Lamere again after ‘Blackout’ is such a dream and the whole team who worked on this project with me are just incredible. The day we filmed the video was such a whirlwind! The crew and I were running around Downtown LA grabbing all the footage we could. At one point we were literally in the middle of traffic!! So much fun. So happy to be able to share this with the world!”
“Real” is an upbeat track with a retro hook that’s all about growth and self assurance for the 20-year-old, Los Angeles-based rising artist.
Listen to “Real” here: https://distrokid.com/
Of the track, CLO says: “‘Real’ is my favorite song I’ve ever written. The sentiment of ‘Real’ to me is staying authentic, strong and empowered as a young woman navigating my way through LA. I give myself permission to rise from any toxic relationship, hardship or situation. Finding strength through the realization that some people are fake and will want to break you down… But I know who I am and I will come out on top every time. This song really is so special to me. While writing it, I definitely had an ah-ha moment of ‘I am who I am and I love myself. I won’t let anyone tear me down or tell me I don’t matter.’ Very cathartic.”
On Thursday, June 17, CLO made her post-quarantine debut at The Federal NoHo for her first live show of 2021. The new sensation made her appearance in support of her current releases which include the Warren Huart-produced singles “Blackout,” “Sliding Doors (There You Are),” and of course, “Real.”
“Real” Music Video Credits:
Director: @nikkolamere
Director of Photography: @russelltandy_
Steadicam: @fostervisuals
Styling: @lisalistyles
Hair & Makeup: @alanaschober
Editing/Color: @rodionovsanya
About CLO:
California Bay Area native CLO’s sound is a powerful blend of pop & soul that emerged organically growing up listening to greats like Aretha Franklin and Stevie Wonder. Her unapologetic and fearless streak lies in her appreciation for artists like Rihanna and Lady Gaga, and her soul roots were solidified by her inspiration- Amy Winehouse. There is no doubt about it, CLO’s message is power and strength through adversity. She writes with emotional fire. Secure in her thoughts. It’s this confidence and years of training that led to CLO’s transition to Los Angeles, where she was discovered by go-to pop-rock producer Warren Huart (The Fray, Colbie Caillat, James Blunt). The pair’s synergy was instant, resulting in first single “Blackout” released summer of 2020–a retro soul permission slip to fade out the madness, becoming stronger and smarter. Accompanied by a video by Nikko Lamere, the song received support from KROQ, LA WEEKLY, 1883 Magazine, Highlark and more.
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For more information on CLO, contact:
Falcon Publicity
Alexandra Greenberg / agreenberg@falconpublicity.com
Jessica Puchli / jpuchli@falconpublicity.com
